Behind the name: Why King Kong?

Behind the name: Why King Kong?

Reading Behind the name: Why King Kong? 2 minutes Next What goes into a King Kong bag?
What do our bags have in common with kings, kongs or enormous gorillas? Or do we have anything in common at all? 
Backpack with shoe compartment worn on hike

The King Kong Origins 

The first King Kong bag was launched in 2011 in time for the CrossFit Games. The original bag was designed with one main job in mind, to meet the needs of CrossFitters looking for a home for their multiple pairs of shoes and countless accessories. So what does that have to do with naming the brand King Kong? King Kong is one of the toughest and greatest CrossFit workouts. It's a primal workout that requires strength, determination, power and passion.

Although King Kong's roots grew in CrossFit, it didn't take long for King Kong to spread its wings (or hairy fists) into all fitness disciplines. Today King Kong is a community for anybody who leads an active lifestyle and wants to pack for greatness. 

Weight lifting belt backpack

Connotations of Strength 

The King Kong workout wasn't the only inspiration for the name. Although we aren't related to a love-stuck monster, the metaphor of King Kong holds connotations of size and strength. 

From day one, King Kong bags have prioritized functionality and durability over all else. We don't aspire to be the best looking or most popular. We take pride in creating the toughest and smartest bags in the game. Today a King Kong bag is so much more than just a gym bag. It's your daily reminder to push to the unexpected with a bag as tough as you.

Are you ready to pack for greatness?

Ropes and gym bag


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